Digital Marketing Blog

Performance Digital Marketing

Putting the Customer in the Driver’s Seat: 5 Takeaways from Mazda’s Marketing Journey

“We’ve been impressed by how much Optimal knows about our business and is focused on outcomes.”

Mazda's chris mcclure and mark jablonowski onstage at advertising week new york

Public affairs

How to Reach One Person

Your digital advertising guide to influencing the right person.

Performance Digital Marketing

What Is Supply Path Optimization?

Optimal implements advanced SPO strategies to choose the most effective and efficient supply paths to help agencies, advertisers, and campaigns reach their target audience, increase brand awareness, and eliminate media waste.

hand typing on keyboard while looking at phone

Filter by

Types

Industry

InsightNewsPublic affairs

Optimal Expands Blackbook Data With New High-Impact Influencer Segments
InsightPublic affairs

Shifting Influence Beyond Elected Officials
NewsPerformance Digital Marketing

ChatGPT Just Became a Sales Channel — Here’s What Marketers Need to Know
InsightPublic affairs

Public Affairs Trends to Watch: Staying Proactive in a Rapidly Changing Landscape
InsightHealthcare

The Future of Healthcare Advertising: Smarter, More Responsible, and More Effective
InsightPerformance Digital Marketing

Google’s New AI Comparison Mode: What It Means for E-Commerce Brands
InsightPublic affairs

The Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy
White paperPublic affairs

Optimal Advocacy Toolkit: Leveraging Precision Targeting and Digital Tools to Drive Public Affairs Success
InsightPublic affairs

Here’s Why Your Public Affairs Advertising Strategy Needs a Reset
NewsPerformance Digital Marketing

Optimal Earns Placement on Built In’s Best Places to Work List
NewsPerformance Digital Marketing

Optimal wins 2024 Ad Age Global Automotive Marketing Award for Best Use of Data
InsightPerformance Digital Marketing

Website Migration Guide & Checklist for SEO

Insights - Page 2

Optimal Expands Blackbook Data With New High-Impact Influencer Segments

How Optimal Drove High-Value Conversions for Mazda’s CX-50 Line

How Optimal Drove High-Value Conversions for Mazda’s CX-50 Line

Digital Marketing Blog

Putting the Customer in the Driver’s Seat: 5 Takeaways from Mazda’s Marketing Journey

How to Reach One Person

What Is Supply Path Optimization?

Types

Industry

Optimal Expands Blackbook Data With New High-Impact Influencer Segments

Shifting Influence Beyond Elected Officials

ChatGPT Just Became a Sales Channel — Here’s What Marketers Need to Know

Public Affairs Trends to Watch: Staying Proactive in a Rapidly Changing Landscape

The Future of Healthcare Advertising: Smarter, More Responsible, and More Effective

Google’s New AI Comparison Mode: What It Means for E-Commerce Brands

The Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy

Optimal Advocacy Toolkit: Leveraging Precision Targeting and Digital Tools to Drive Public Affairs Success

Here’s Why Your Public Affairs Advertising Strategy Needs a Reset

Optimal Earns Placement on Built In’s Best Places to Work List

Optimal wins 2024 Ad Age Global Automotive Marketing Award for Best Use of Data

Website Migration Guide & Checklist for SEO